Top 5 Wellness Apps on Android in Bulgaria: Q2 2023 Performance

In the second quarter of 2023, the top wellness apps on the Android platform in Bulgaria showed varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at the weekly metrics for the top 5 apps.

Feelsy: Stress Anxiety Relief had a notable quarter with significant fluctuations in its metrics. Weekly revenue saw a peak of around $198 in mid-April, followed by a decline, stabilizing at approximately $47 in late June. Downloads spiked to 7.3K in early April but dropped significantly to 61 in late May before recovering slightly to 553 by the end of June. Active users peaked at 16.9K in early April, with a gradual decline to around 7.5K by the end of the quarter.

Mindvalley: Self-Improvement showed a more stable performance in terms of active users, maintaining a range between 48 and 59 throughout the quarter. Revenue experienced a significant increase, peaking at approximately $204 in mid-May, before declining to around $20 by the end of June. Downloads remained relatively low, fluctuating between 4 and 24 weekly.

Headspace: Meditation & Sleep experienced steady active user numbers, ranging from 271 to 431 throughout the quarter. Revenue saw a peak of about $155 in mid-June, with a noticeable increase from $35 in mid-April. Downloads showed a modest increase, reaching 101 in early May but generally fluctuating between 28 and 64 weekly.

Calm - Sleep, Meditate, Relax had a consistent number of active users, hovering around the 1K mark throughout the quarter. Revenue showed variability, peaking at $67 in mid-June, while downloads remained steady, fluctuating between 35 and 70 weekly.

Wim Hof Method: Breathing&Cold saw a steady decline in active users from 249 at the start of the quarter to 181 by the end. Revenue peaked at around $53 in mid-May but declined to just $3 by late June. Downloads also decreased, starting at 59 and dropping to 22 weekly by the end of the quarter.

These trends highlight the dynamic nature of the wellness app market in Bulgaria. For more detailed insights and data, visit Sensor Tower.